PPC Management
Pay Per Click Management starts with identifying your keywords. In order to do this properly one needs information about the industry. In our PPC Managment Services we start with investigation and research and end in the PPC ad campaign.
Campaigns can start off poorly and go from bad to worse real quick. Without a firm grasp on the words, or at the very least a conservative approach, the advertiser can find themselves upside down in their effort to drive traffic to their website. You can easily pay Google, Yahoo, and MSN for traffic. As a matter of fact they will let you do it all day long.
Management means just that; managing. Setting up keywords and letting them fly at will does not make one a ppc manager. Tracking those words, setting up time intervals, following negative keywords, changing bid structure after a minimum of 30 days and following up on any type of goal oriented transaction. This is ppc managment.
One of the most important things we do here at iSight Technologies is tracking and data analysis. With our Pay Per Click (PPC) Management we won’t let wayward clicks run up your bill. Our goal is get you positive ROI within the first 90 days.
I didn’t say 30 days because I’ve done this before and I don’t want to promise something I can’t deliver. After 30 days you will be doing well. After 90 you’ll be in the black, solidly.
So it is about finding keywords, setting up proper campaigns, giving them time to grow, and then trimming back the edges. A little bit like installing sod.
If you interested in talking about PPC, Pay Per Click Management or any of the traffic driving services available to you on the web just give us a call.